Boy at East Street Market

Childhood obesity

Launch of fruit and veg vouchers to tackle childhood obesity

25 May 2018
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2 min read

Rose vouchers make fresh produce more affordable

Last week, the East Street Market in Southwark served as the backdrop for the launch of a new scheme to help families access more fruit and vegetables

Run by Alexandra Rose Charity, the Rose Vouchers for Fruit & Veg give families on low incomes the opportunity to buy healthier produce from their local market. 

Eligible families can get paper vouchers from local children’s centres and redeem them for fresh fruit and vegetables at any of the participating traders at East Street Market. 

Through the project, we are looking to support up to 250 families over the next two years and put over £80,000 into the local economy.

The Rose Vouchers are part of a whole-neighbourhood scheme we are running in the Faraday ward. The ward has one of the highest rates of overweight and obese children in the borough.

The goal of the scheme is to see how different initiatives working together can promote healthier diets and more physical activity to help tackle the problem of childhood obesity.

We know childhood obesity is a complex problem that hits families with the lowest incomes the hardest. We’re working with partners in the Faraday ward to layer up solutions that can make a real impact and help lower rates here.

Sarah Hickey
Sarah Hickey Programme Director for childhood obesity

Faraday ward neighbourhood scheme

Visitors to the market also got a taste of the other initiatives taking part in the Faraday Ward neighbourhood project so far:

  • People were invited to sign up to Bags of Taste‘s free cooking lessons
  • Families could speak with School Food Matters about how they are improving food provision in schools
  •  Sustrans discussed their work making walking and cycling easier in the area
  • Burgess Sports encouraged families and young people to join their locally run sports activities

Everyone should have access to affordable and healthy food in their local area. What is most exciting about this project is to see how, when delivered in tandem with a range of other initiatives, we can play a crucial part in shifting the dial on childhood obesity.

Jonathan Pauling Chief Executive of Alexandra Rose Charity