Closing date

19 April 2024

Employment type

Fixed Term Contract


London, Hybrid


£43,205 - £50,585 / year


The Lottery Manager will be responsible for bringing a new lottery product to market with the primary objective of raising funds for our charitable causes. The role will oversee all aspects of the lottery operation, from conception to execution, ensuring regulatory compliance, maximizing revenue generation, and maintaining transparency and integrity throughout the process. This role requires a blend of strategic thinking, project management skills, marketing skills, an understanding of good governance surrounding a lottery programme and a passion for making a positive impact through the work of our Charities.

Key Responsibilities

Strategic Planning 
  • Develop a comprehensive strategy for the successful launch and ongoing management of the Charity lottery product. 
  • Develop the scope of the product; conduct market research to identify target demographics, assess competition, and determine optimal pricing & income generation model & distribution channels. 
  • Collaborate with internal stakeholders to align the lottery's objectives with the organization's fundraising goals and mission. 
Regulatory compliance 
  • Ensure compliance with all relevant gaming regulations, licensing requirements, and legal standards. 
  • Liaise with ELM, regulatory bodies and legal advisors to obtain necessary permits and approvals for the lottery operation. 
  • Establish protocols for responsible gambling practices and implement measures to prevent fraud and ensure fair play.
Product Development 
  • Work closely with creative teams to develop the lottery’s branding, messaging and promotional materials. 
  • Liaise with the ELM to design the lottery mechanics including prize structures, draw schedules, and ticketing options, to maximise player engagement and revenue generation.
  • Deliver the stewardship plan for our lottery players, from the point of sign up, spotting opportunities to retain and develop them further maximising the lifetime value of every supporter. 
Marketing & Promotion
  • Develop and implement lottery launch strategy to drive awareness, participation and ticket sales for the Charity lottery. 
  • Utilize a variety of channels, including digital marketing and other traditional advertising to reach target audiences. 
  • Cultivate partnerships with community and corporate organizations and hospital engagement team to amplify the lottery’s reach and impact. 
Financial Management 
  • Develop budgets, forecasts, and financial projections for the lottery operation, ensuring profitability and alignment with fundraising goals. 
  • Monitor revenue and expenses, track performance metrics, and implement strategies to optimize financial outcomes. 
  • Establish systems for transparent reporting and accountability, providing regular updates to stakeholders on the lottery's financial performance and impact.
Stakeholder Engagement 
  • Build and maintain relationships with key internal and external stakeholders including internal teams, donors and volunteers. 
  • Serve as a spokesperson for the charity lottery, advocating for its mission and impact within the community. 
  • Foster a culture of transparency, collaboration, and accountability among all stakeholders involved in the lottery operation.

Skills, Knowledge and Expertise

  • Proven experience in lottery management, fundraising, or related fields, to meet ambitious income and acquisition targets. 
  • Experience of delivering data and insight led acquisition and stewardship programmes to drive acquisition and net income. 
  • Experience of managing projects with complex budgets, multiple stakeholders and stretching KPIs. 
  • Ability to work at a strategic level, developing and overseeing the delivery and performance against those plans. 
  • Strong understanding of gaming regulations, compliance requirements, and best practices in responsible gambling. 
  • Excellent communication skills, with ability to articulate a compelling vision and engage diverse stakeholders effectively. 
  • Ability to plan, prioritise and balance a busy and varied workload. 
  • Computer literate i.e. Word, Outlook, Excel. · Knowledge of a Fundraising Database (e.g. Raiser’s Edge or Salesforce) 
  • Understanding of NHS Charities or healthcare fundraising.
  • Strategic thinker with the ability to analyse data, identify opportunities, and develop actionable plans to achieve organisational goals. 
  • Highly organised, detail oriented, and capable of managing multiple priorities in a fast – paced environment.
  • Willingness to work hard and attend, where necessary commitments outside normal office hours.


  • Up to 12% employer pension contributions
  • Annual personal development budget
  • Annual health and wellbeing personal allowance 
  • Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
  • Health and wellbeing programme that offers optional free yearly health check-ups.
  • Support for healthy eating via fruit bowls and onsite lunch facilities. 
  • Agile working, flexible hours, and supportive IT kit. 
  • Shower facilities and bike lock area. 
  • Generous annual leave (27 days + bank holidays)
  • Subsidies for glasses
  • Employee Assistance Programme

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