Good Food Fund launches for food start-ups

We’re partnering with Big Society Capital, the UK’s leading social impact-led investor, to launch the Good Food Fund. The new venture fund will help healthier, affordable start-ups reach the market.

The £1.8 million fund will also provide business support, designed to help brands reach an accessible and sustainable price point.

Why we need healthier options on the market

In 2018, our joint report Healthy Returns looked at the consumer behaviour of families on different incomes. The research suggested that increasing the availability of affordable, tasty, convenient and healthier food changes purchasing habits. 

With the Good Food Fund, we want to create healthier options so families benefit from healthier shopping baskets. After-school snacks will be a key focus, with the long-term aim of transforming the options available to families on lower incomes.

The brands who receive funding all share the commitment to bring healthier, affordable children’s food to the market. And in the context of the pandemic, initiatives that improve access to healthier options are needed more than ever.