Brand guidelines

Using our brand

These guidelines are here to help you use, and bring to life, the Impact on Urban Health brand.

This page pulls out key elements of our brand, but full guidance on how to use our brand is in the brand guidelines document.

All use of our brand is subject to sign-off from Impact on Urban Health. Please liaise with your contact at the organisation to get branded materials approved if you’re one of our partners.

Contact our communications team if you have any questions on how to use these guidelines:

Brand guidelines for Impact on Urban Health

Branding: guidelines

Our brand guidelines

These guidelines show how to use the Impact on Urban Health brand in your work.

Download our guidelines (PDF) (7.33 MB)

Talking about Impact on Urban Health

Talk about our brand using our boilerplate:

The places that we grow up, live and work impact how healthy we are. Urban areas, like inner-city London, have some of the most extreme health outcomes. Alongside their vibrancy and diversity sit stark health inequalities.

At Impact on Urban Health, we want to change this. We believe that we can remove obstacles to good health, by making urban areas healthier places for everyone to live.

The London Boroughs of Lambeth and Southwark are our home. They are some of the most diverse areas in the world. It is here that we invest, test, and build our understanding of how cities can be shaped to support better health. We’re focused on a few complex health issues that disproportionately impact people living in cities, and we work with local, national and international organisations, groups and individuals to tackle these.

Our place is like so many others. So we share our insight, evidence and practical learning to improve health in cities around the world.

Impact on Urban Health is a part of Guy’s & St Thomas’ Foundation.


Our primary logo is a black wordmark on a white background. This is the main way our brand should be presented.

In circumstances where the black text will not pass accessibility, for example a dark report cover, use the white wordmark instead.

When talking about the organisation, you should write our name as it is in our logo: Impact on Urban Health.

Where Impact on Urban Health plays a supporting role in a project or activity, partners can use alternative logos which say ‘supported by’ and ‘in partnership with’.


The brand colour palette shown here, as well as black and white, should be all you need. Additionally, you can use light teal – which is the same colour as our primary teal at a 50% tint.

Black is the predominant choice for text and headings. You can also use black as a background colour where impact is required. However, white is used as a background page colour and for text that is reversed out from a dark or black background.

Our programme-specific colours are used when designing content for each of these areas of work and are used as accents on other outputs. See our brand guidelines for full details on how to use programme specific colours


Our primary font is Graphik. Use this for all communications, internal and external, where possible.

However, if Graphik is unavailable, you can use Jost. Jost is a Google font and is free to download.

Finally, you can use Arial Nova when a default Windows font is required.

Graphik font

Branding: fonts

Using our fonts

Our main font, Graphik, is a paid-for font. Use our alternative fonts where Graphik is not available.

Jost font (Google) Arial Nova font (Microsoft)