We focus on four complex health issues more prevalent in urban areas
With the Social Progress Imperative, we've developed the first neighbourhood level, health-focused social progress index of its kind.
With Wellcome Trust
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Children's health and food
A FrameWorks strategic report
To cultivate a deeper understanding of obesity and its systemic sources, we wanted to understand how people currently perceive obesity. This report outlines findings from research conducted in Southwark and Lambeth by the FrameWorks Institute to identify the ways people in these boroughs think about obesity. It helped to inform our framing toolkit, which aims to help re-shape the narrative on children’s health.
In the London boroughs of Southwark and Lambeth, discussions about health and what it means to be healthy inevitably turn to the topic of obesity. People readily discuss body mass index (BMI) measures and healthy eating, argue that poverty makes people more likely to be obese and express support for the sugar tax introduced in April 2018.
Because these everyday conversations reference concepts from health science, social science and public policy, it is easy for advocates to assume that people grasp obesity as a public health issue. Yet the analysis in this report will show that there is still important work to be done to build a more accurate understanding of obesity in Southwark and Lambeth. People do see many pieces of the obesity puzzle – including some of the relevant ecological factors – but they tend to arrange them into a picture of individuals failing to overcome challenging circumstances.
This report outlines the findings of this initial stage of communications research, yielding a provisional strategy for framing obesity as a systemic issue, building public understanding of obesity and boosting support for evidence-based policies and programmes to address it.
While more research must be done to understand which specific reframing strategies can be most effective for future communicators, the following recommendations offer a provisional strategy that advocates can use now to improve their communications practice.
In the first half of our ten-year programme, we have learned so much about how to effectively talk about this work to improve children’s health and diets. To reflect this, we have decided to change the childhood obesity programme’s name.
Positively changing home environments can be difficult. We share the work we're doing to improve children's health in homes and early years settings.
The evidence we've gathered on childhood obesity, alongside others from the sector, is supporting changes in policy.
Our report argues that framing obesity as an issue of individual willpower overlooks the evidence on how environments influence people’s decision-making.