Our response to the Financial Inclusion Strategy
We welcome the focus on tackling problem debt through community-based services, to achieve both financial inclusion and health equity.
Financial foundations for adult health
With Rooted Finance, Citizens Advice Southwark, the Financial Inclusion Centre and Resolve Poverty
Improve access to effective, community-based debt advice for Black, minoritised and marginalised communities who are pushed into debt and financial insecurity by structural inequalities. The project will generate learning to support more sustainable investment in these approaches for the future.
Debt and financial insecurity have a well-evidenced impact on people’s health and wellbeing. Financial stress can worsen mental and physical health, while poor health can make it harder to manage finances, engage with services, or seek help early. For many people, this creates a cycle that is difficult to escape.
Evidence consistently shows that structural inequalities across society shape who is most likely to face poverty and problem debt. These inequalities mean Black, minoritised and marginalised communities are more likely to be pushed into deeper and more persistent poverty and into problem debt. They also shape how people access advice and support.
The way services are designed and delivered can create additional barriers to accessing help. These barriers can include issues of trust, stigma, gaps in cultural understanding and previous negative experiences with statutory systems. This makes culturally informed approaches especially important, helping to build trust and ensuring services respond to the realities of the communities they are intended to support.
Access to free, high-quality debt advice is therefore crucial. Community-based debt advice plays an important role because it is often delivered in trusted local settings, shaped by an understanding of local needs, and better able to respond to people facing multiple and intersecting challenges.
National policy increasingly recognises the links between financial insecurity, health and wider inequalities. The Child Poverty Strategy (pdf), the Financial Inclusion Strategy and the NHS 10 Year Health Plan all point to the need for earlier, preventative support that helps people stay financially stable and well.
Despite this, community-based debt advice remains under-resourced and poorly understood. Funding is often short-term and fragmented, and services are frequently judged using volume-based measures. This can be at odds with the time, flexibility, and relational support needed to support people effectively and prevent problems from escalating.
The project is delivered by Rooted Finance and Citizens Advice Southwark, working in Southwark and neighbouring London boroughs. Both organisations have long-standing experience supporting people facing complex debt problems and understand the realities of working across London in different communities where financial insecurity, poor health and wider pressures often overlap.
Support is built around holistic, one-to-one debt advice and ongoing help. Advisers work alongside people to access benefits, debt relief, and emergency support, and to speak directly with creditors to agree on realistic, manageable solutions. This hands-on advocacy is often what helps reduce immediate pressure and gives people the breathing space they need to stabilise their situation.
Advice is delivered face-to-face wherever possible, alongside outreach and referral pathways developed with local groups and community organisations. This helps reach people who may not feel able or comfortable using mainstream services and ensures support is needs-led, culturally appropriate, and shaped by the communities it serves.
Alongside delivery, learning and evaluation partners, the Financial Inclusion Centre and Resolve Poverty will work with delivery partners to understand the value of different community-based debt advice approaches and how they are experienced by the people they are designed to support.
This brings together people’s voices and experiences with insight from service data to understand what supports access, builds trust, and makes a difference for people experiencing financial difficulty. It will also help show how early relational support can reduce the risk of problems escalating and ease pressure on wider support services.
The partnership aims to deliver effective community-based debt advice that works better for Black, minoritised and marginalised communities who are more likely to be pushed into poverty and problem debt due to structural inequalities.
The focus is on helping people reduce financial stress, stabilise their finances, and feel supported as they deal with complex and often changing circumstances. By offering timely, ongoing support, the project aims to reduce the harm caused by debt and support people’s wellbeing over time.
Alongside delivery, the partnership will share learning to help funders and decision-makers better understand what effective community-based debt advice looks like in practice, and why flexible, preventative support matters for people and public services.
Rooted Finance is a Financial Conduct Authority (FCA) regulated specialist debt advice and financial inclusion charity, delivering quality-assured specialist debt advice services to clients and communities struggling with multiple debts across London and the UK. The Charity has supported over 25,000 Londoners and has managed over £85 million of debt. Rooted’s vision is to help create a fair, equitable financial landscape, where all individuals can thrive, not just survive.
Based in London and working across the UK, its quality assured advice team reflects the communities they serve, ensuring culturally appropriate services and expert-by-experience values underpin their approach.
Rooted Finance has a commitment to co-production with people with lived experience, a deep understanding of complex, grassroots issues around financial exclusion, and experience of strategic campaigning around economic empowerment. Its senior leaders work sector-wide, including government and cross-sector working groups, to effect strategic change.
Citizens Advice Southwark is an established and trusted local provider of quality-assured and impactful information, advice, and guidance that has been changing lives for over 85 years.
Offering a complete package of services on debt, welfare benefits, housing, employment and immigration from information to specialist advice, over the past 12 months alone they have achieved financial gains of nearly £15 million for over 32,000 clients and addressing over 60,000 issues.
Citizens Advice Southwark also gathers information about the problems people are currently facing and campaign for social justice, using valuable evidence to influence policymakers and to make decisions that are fairer for everyone.
Their work seeks to empower clients where possible to gain the confidence to deal with their problems. Further aiming to improve clients’ financial situations, as well as their overall health, stress levels and well-being.
The Financial Inclusion Centre is one of the UK’s leading not-for-profit research and policy organisations focused on tackling financial vulnerability, debt and poverty. For almost 20 years, they have worked at national and local levels to design, evaluate, and embed impactful strategies that improve financial wellbeing and build resilience.
Resolve Poverty is an independent, not-for-profit organisation working with local authorities and partners across the country to see an end to poverty. They believe in the power of places to boost living standards and create communities where everyone can thrive.
Resolve Poverty provides leading guidance and support to local and regional stakeholders to develop powerful strategic, policy and practical responses to poverty.
This project forms part of Impact on Urban Health’s financial foundations for adult health programme, which focuses on improving health by addressing the social and economic factors that shape people’s lives.
By strengthening access to effective financial support for communities facing the greatest disadvantage, the project supports preventative approaches that reduce financial stress and improve wellbeing.
Financial foundations for adult health
We welcome the focus on tackling problem debt through community-based services, to achieve both financial inclusion and health equity.
Financial foundations for adult health
Supporting working-age people with long-term health conditions and financial difficulties.