Launch of fruit and veg vouchers to tackle childhood obesity

Rose vouchers make fresh produce more affordable

Last week, the East Street Market in Southwark served as the backdrop for the launch of a new scheme to help families access more fruit and vegetables

Run by Alexandra Rose Charity, the Rose Vouchers for Fruit & Veg give families on low incomes the opportunity to buy healthier produce from their local market. 

Eligible families can get paper vouchers from local children’s centres and redeem them for fresh fruit and vegetables at any of the participating traders at East Street Market. 

Through the project, we are looking to support up to 250 families over the next two years and put over £80,000 into the local economy.

The Rose Vouchers are part of a whole-neighbourhood scheme we are running in the Faraday ward. The ward has one of the highest rates of overweight and obese children in the borough.

The goal of the scheme is to see how different initiatives working together can promote healthier diets and more physical activity to help tackle the problem of childhood obesity.